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Create a Strong Web Presence–Whether You’re Promoting People or Products

Brand building is a must in today’s economy, whether you’re promoting a business or scoping out new career opportunities. You’ll learn how to craft a strong web presence by cultivating a large audience for your WordPress and social media accounts, ultimately ensuring that more people know who you or your company are all about.

  • Access 19 lectures & 2.5 hours of content 24/7
  • Craft a strong web presence for yourself or your company
  • Understand web marketing fundamentals
  • Set up & increase SEO on your WordPress blog
  • Brand yourself on social networks
  • Execute a strong online content strategy
  • Maximize traffic to your site

Rob Cubbon has over 15 years of experience in graphic design, web design, and marketing. He has run his own business since 2005, and is also an Amazon bestselling author of seven books. He is driven to help people experience the positive side of entrepreneurship, not the negative.

Details & Requirements

  • Length of time users can access this course: lifetime
  • Access options: web streaming, mobile streaming
  • Certification of completion not included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: all levels

Compatibility

  • Internet required

Terms

  • Instant digital redemption
Course Outline
Introduction

Introduction (5:59)

The Groundwork on your WordPress site
  • Google Analytics (6:00)
  • Creating an XML Sitemap and Registering with Google Webmaster Tools (5:38)
  • Creating a Contact Page and Getting on Google Maps (7:17)
  • Adding Social Media Share Buttons (4:53)
  • How to Speed Up WordPress (9:23)
  • More WordPress Plugins Suggestions (4:51)
Blogging and SEO
  • On-Site Optimization (11:16)
  • Keyword Research for Site Title (16:24)
  • Creating a Blog Post (17:47)
Social Media
  • Setting Up & Using Twitter (8:37)
  • Facebook marketing – the Facebook Page and Like Box (6:57)
  • Google+ (6:19)
  • Using YouTube (3:31)
  • LinkedIn (4:38)
  • Hacking Social Media (6:10)

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